![]() ![]() ![]() Here at Small Business Trends we have many thousands of subscribers who get a daily email of fresh content we’ve published, via our RSS feed. ![]() It helps you grow your site by keeping you top of mind with your readers. It is a means to create a loyal repeat following. We give instructions for how to subscribe a little later (below).įor bloggers and website owners, RSS is a good Web marketing tool. ![]() For instance, using a tool like IFTTT or FeedBurner, you can trigger an email to be sent to you whenever your favorite site updates.įor business owners, there are plenty of blogs and news sites, such as Small Business Trends, that contain useful information and tips that you can subscribe to. You’re not limited to reading in a feed reader. Much like magazine or newspaper subscriptions, RSS brings the content to you as the person reading it. That depends on whether you are consuming content created by other sites, or you are the website or blog owner. That means you do not actually have to go to each blog or website individually when you want to view new updates they’ve published. In essence, RSS allows the content to come to you. Anyone can choose the sites they wish to subscribe to, and then get updates in one centralized location. We prefer to explain it this way: RSS feeds give readers a method to keep up with their favorite blogs, news sites and other websites. Uh, that really helps explain RSS, doesn’t it? □ Usually when someone gives a definition of RSS it reads something like this: The acronym “RSS” stands for Rich Site Summary or Really Simple Syndication. We’re going to explain it here in business terms - and why it’s still important. RSS has been plagued by geeky terminology in the past. ![]()
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